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Fireweed: Why this feisty wildflower?

Westside Seniors Hub


Fireweed symbolizes the resilience that Dementia Ventures envisions bringing to people living with dementia and their care partners. This feisty wildflower thrives in challenging conditions and brings vibrant colour to diverse landscapes year after year.We are grateful that Yukon photographer Ivan Sundby has donated this High Weed image to Dementia Ventures. Like so many, Ivan’s family has been affected by dementia.

Fireweed - Why this feisty wildflower?

Dementia Ventures…Building Capacity

Dementia Ventures is creating community opportunities for people living with dementia to remain active and engaged.

Hub goals for people living with dementia: create a more inclusive community and increase social citizenship.


Living with dementia must include pursuing one’s passions!


Communities that provide diverse opportunities demonstrate that people can remain vibrant contributors to community life well beyond a dementia diagnosis.


Dementia Ventures is building capacity for the inclusion of people with dementia in meaningful activities!


Westside Seniors Hub Partner Organizations are adapting current programs and creating new programs that are inclusive and motivate people living with dementia to socialize according to their interests.


Want to get involved? If so, are you?

experiencing cognitive difficulties / care partner  / program leader  / professional /motivated volunteer

You can assist Hub Partner Organizations develop appealing and sustainable arts, social, fitness and volunteer activities.

Hub Partners want people living with dementia and their care partners to express their needs and desires. Partners also need program leaders, motivated volunteers, and professionals working with seniors to assist. Please Get Involved!

The bigger picture…Collective action by elders and their care partners

From 2019-2022, the Westside Seniors Hub is focusing on Dementia Ventures in collaboration with the University of British Columbia and Lakehead University in Thunder Bay, Ontario.

The umbrella project for both sites is Building Capacity for Meaningful Participation by People Living with Dementia funded by the Public Health Agency of Canada.

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